The romantic Tony Award-winning musical Once released a brand-new TV spot and we cannot stop watching it. It grabs you in way that only this show (about an Irish guy and a Czech woman who fall in love through music) can.

The 12 Things We Felt Watching the 30-Second Spot:

• Wow. Joanna Christie is gorgeous.


• Paul Alexander Nolan looks perfect as Guy.


• The ensemble really makes this show magical.


• *Sigh* When Joanna Christie touches her heart.


• These camera angles are ridiculous.


• Did she just twirl onto the bar in one fluid movement?


• The music is gorgeous.


• Paul Nolan is giving heartbroken really well.


• Joanna’s accomplishes a full soliloquy in that sigh at the 21-second mark.


• Gee, Once won a lot of awards.


• And Guy and Girl's eye contact…done.


• Damn, I need to see Once again.

Four Moments Worth a Double Take:

'Once' plays at Broadway's Bernard B. Jacobs Theatre.