The story behind BroadwayBox.com

We love theater, and we love New York. And that’s the reason we love Broadway and Off-Broadway.

In August of 2001 we went to see the musical The Music Man. Since conflicting schedules left us with only one possible date, we decided to buy full price tickets in advance, and not take the risk at TKTS, that may not have the tickets that day. The show was great, the cast remarkable, and we had good time.

The next morning we found in the mail a flyer (see below) offering $50 tickets for The Music Man, instead of the $90 we paid. I was upset for a few seconds, and then thought that there must be a better way to find about discount offers. And at that moment the idea behind BroadwayBox was born. Like most great ideas it was put aside.

Then comes September 11 and we are all in shock. Thinking what we can do to help New York City recover from the disaster, we decided that encouraging people to visit Broadway and Off-Broadway would be our humble contribution.

So here is BroadwayBox, dedicated to the people of New York City.

We wish you a wonderful time at the theater

With Love

The BroadwayBox Team

The Discount Code flyer that inspired BroadwayBox.com