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Broadwaybox.com in the press

Crain's - New York Business
Getting the hot tickets
Tips for nabbing seats for hit Broadway shows
Published on September 16, 2007
By Miriam Kreinin Souccar

Mel Brooks is charging a whopping $450 for the best seats at Young Frankenstein, his new Broadway musical. Wicked and Jersey Boys are sold out for months. Even Grease, a poorly reviewed production, is playing to full capacity.

Demand for shows on the Great White Way is so strong right now that Telecharge launched a Web site this past weekend to auction off seats to the highest bidders.

"More people saw a Broadway show in the past month than in any previous August in history," says Nancy Coyne, chief executive of Serino Coyne Inc., an ad agency that promotes the theater industry. "There are more hits in more houses attracting more people who are paying more to see them than ever before."

So how can the average New Yorker find a ticket these days without breaking the bank or standing in line at the TKTS booth for three hours? Here are a few tips for snagging seats to the hottest shows in town.

1. Buy before the buzz

Many shows, even those with stars, fly under the radar screen until reviews come out. It's hard to believe now, but Jersey Boys had plenty of available seats before it received a number of strong reviews and word-of-mouth began to spread. Ditto for The Pajama Game a few years ago: Even with Harry Connick Jr. starring, the musical only became the hit of the spring season after a glowing review in The New York Times.

This fall two major Hollywood celebrities are making their Broadway debuts and both of their shows are far from sold out. Tickets for
Pygmalion with Claire Danes went on sale in August, and there are still great seats left for the play's entire run. Cyrano de Bergerac--with two heavy hitters, Jennifer Garner and Kevin Kline--begins previews on Oct. 12, and still has availability.

2. Take chances at the box office

Intrepid theatergoers can get lucky even for wildly popular productions like Wicked if they just show up. Producers generally hold up to 20 tickets a show for the press, special guests or other emissaries. By 6 pm, those seats are handed over to the box office for sale if they aren't used. Cancellations are resold then, too.

Disney Theatrical Productions releases its premium-priced tickets that didn't sell on the day of the show and offers them online at regular price. "There is a bit of a perception that a show is completely sold out, but not necessarily," says David Schrader, managing director of Disney.

3. Go to the best Web sites

A number of discount-ticket sites have emerged online in the past few years.

One, BroadwayBox.com, consistently wins raves from insiders. The site acts as a kind of clearinghouse, posting all reduced-price offers, including those from its competitors. Consumers forward discount codes to the site that they've received or found elsewhere. Every week, BroadwayBox e-mails a newsletter to members listing the best deals.

BroadwayBox also lists tickets to "sold out" shows for sale by brokers. Unlike other sites, however, it lists the exact seat location and the face value of the ticket. Prices aren't as high as one would think, either: A recent search found a pair for
Wicked, center orchestra, on a Tuesday night for $152 each.

Other noteworthy sites include Playbill.com, which e-mails special offers to members every day, and TheaterMania.com.

4. Put together a group

Group sales box office sells tickets to groups with as few as 15 people. Hits like Jersey Boys often release blocks of tickets to the group sales agents before the general public.

One caveat is that you need to plan far in advance:
Jersey Boys is currently booking groups for next fall.

5. Go to a show right now Ticket sales on Broadway plummeted 20% the week after Labor Day. In fact, September and October are two of the slowest months of the year for theater. The tourists are gone, and people are busy going back to school and work. Many previously sold-out shows suddenly have availability, and some even offer discounts.

Mary Poppins and Spamalot didn't offer discounts all summer, but both have recently appeared on BroadwayBox.com. Mary Poppins is offering $85 seats from now until Nov. 18 every day except Saturday.

For the full article go to: Click here to view article

Time Out New York
Seats for a Song
Published on April 12-18, 2007
By

…."Discount codes- which can be used when purchasing tickets through Ticketmaster – can be found at BroadwayBox.com. This useful site provides links and phone numbers that will help you purchase Broadway and Off Broadway tickets for up to 50 percent off."

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Budget Travel.com
Psst!...Broadway Tickets for Cheap!
Avoid the mile-long lines at the Times Square TKTS booth by buying discounted Broadway tickets using one of these eight approaches.
Published on Monday, January 7, 2008
By Heather Eng
Crack the codes
When you're buying tickets online, the major agencies—Telecharge and Ticketmaster—ask for a promotional code, which can shave between 25 and 50 percent off the face-value price. You can find one of these codes by visiting Playbill, TheaterMania, and BroadwayBox.com. These sites list promotional codes for many shows, including blockbuster productions like Hairspray. Playbill and TheaterMania are more comprehensive but require registration. BroadwayBox.com posts a more limited number of codes, but you won't have to cough up any personal information. Insider's tip: If you buy directly from a theater box office, where you can also use a code for savings, you will avoid the fees that Telecharge and Ticketmaster slap on the tickets they sell online.......
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N.J. Star-Ledger
Broadway dazzle at bargain prices
Published on Tuesday, December 18, 2007
By Michael Sommers

NEW YORK -- While holiday shoppers rush around the city, genuine bargains are wasting away right in the middle of Times Square: Plenty of Broadway shows are willing to sell seats at discount prices to those who take the trouble to ask.

Whether they're bouncing back from last month's stagehands' strike or getting ready to weather the post-holiday blues, most Broadway attractions have tickets available for considerably less than the going price of $100-$110. The deals will become even more generous after the holidays.

Cut-rate tickets to many shows began to appear in the days following the strike's settlement on Nov. 28, as enticements to draw crowds back to the theater. All seats for the first performance of " Chicago" went for $26.50. "The Color Purple" re-priced its entire mezzanine section to $26.50 through Dec. 7. Since "Rent" reopened, a $110 seat sells for $65 for nearly every show, through Sunday.

"The strike was a ditch in the road, and we're getting over it," said " Chicago" producer Barry Weissler, whose long-running musical offers many $111.50 seats for $66.50. "The more you discount, the less is in your coffers, but it's endemic to discounts that you'll get more people to come."

Four well-reviewed productions, which bowed in the week following the 19-day strike, are still trying to regain box office traction and are playing to half-full houses. Top ticket prices for "August: Osage County," "The Farnsworth Invention," "The Seafarer" and "Is He Dead?" have been marked down by as much as one-third for certain performances. Such offers are made through various Internet discount services, like BroadwayBox.com and BroadwayWorld.com. (Only a few hits, like "Jersey Boys" and "Young Frankenstein," can command top dollar.)

Producer Jeffrey Richards has even developed a subscription deal with his associate impresarios for a trio of new plays. Richards is the lead producer for "August: Osage County"; a revival of "The Homecoming," which opened Sunday; and a David Mamet comedy, "November," which starts previews on Thursday.

Rather than paying $99.50 for orchestra or front mezzanine locations for those productions, play-goers can purchase prime seats to all three for $199 -- in effect, buying two shows, but getting the third for next to nothing. During the offer's first week, 200 subscriptions were sold, which the producer called "genuinely responsive."

"Theater seats are like airline tickets," Richards observed. "Once a plane takes off, it's gone. Once a show starts, every seat you didn't sell is lost. So we are trying to find different ways to maximize what we have." ....

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Crain's - New York Business
Orchestra seats, cheap
Discounting gains a following, rewrites Broadway script
Published on July 31, 2006
By Miriam Kreinin Souccar
The Web site--which offers reviews, and discount and regular-priced tickets to shows on and off Broadway….. is one of a number of such sites that are attracting customers in droves. Though the services--which also include the megasite BroadwayBox.com--began popping up about five years ago, they have become a major force in the past two years. About 33% of tickets were sold online during the 2005-06 Broadway season, versus a mere 7% in the 2003-04 season.

…Even so, the sites are a mixed blessing for shows. Though the services boost attendance and bring in new audiences, they also force producers to make pricing decisions earlier--which can sometimes result in a big loss.

In traditional arrangements like those at the TKTS booths, producers release tickets for half-price sale on the day of performance, which gives shows time to sell the maximum number of seats at full price. Mailers, another popular method for moving tickets, are restricted to certain market segments.

With Web sites, however, producers must make discount commitments at least six weeks in advance, and more people have access to price breaks. The result could be a significant loss of revenue if a show becomes a hit after large blocks of reduced-price tickets have been sold.

"These sites are useful," says David Schrader, managing director of Disney Theatrical Productions. "The challenge is trying to figure out when you want to go there and when you're not ready yet."

…In addition to discounting more aggressively, producers are pushing "premium" tickets--finally bringing Broadway into the kind of sophisticated pricing models the airline industry uses.

"Now, just like 10 people in a rental car line are paying a different thing, there are a lot more prices being paid in a Broadway theater," says Victoria Bailey, executive director of the Theatre Development Fund, which runs the TKTS booth. "Shows have gotten more innovative about pricing--and they should."
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Washington Post
Finding Broadway deals online
Published on November 20, 2005
By Sharon Isch
With Oprah Winfrey's "The Color Purple" in previews, musicals about Bob Dylan and the vampire Lestat in the works, a "Sweeney Todd" revival getting raves, and Harry Connick Jr. and Julia Roberts making their way to Broadway, it wouldn't surprise us to see you heading in that direction yourself.
But nowadays, a Broadway seat has about as many prices as an airline seat. And for mega-hits such as "Wicked" and "Spamalot," the recent introduction of "premium" and "VIP" seats at scalper-caliber rates have eaten into the availability of regular-priced orchestra tickets. So here's a primer on how to navigate the ticket thicket, starting with what can be done in advance from home and then what can only be done once you get to New York. ..........


Step 1: Start Shopping Online

Forget waiting in line. Forget not knowing what you're going to see till you get there and sacrificing fresh for cheap. Forget having to pay cash. Now you can pull out the plastic and shop for discounts online in advance. And there are lots of them. When last we looked, 23 of the 34 Broadway shows and 72 off-Broadway shows were selling seats at discounts ranging from 20 to 50 percent.

Some examples: "The Woman in White," 20 percent off; "The Color Purple," 35 percent off; 2005 Tony winner "Doubt," 34 percent off; "Jersey Boys," the new musical about Frankie Valli and the Four Seasons, 50 percent off premium seats; "Chita Rivera: The Dancer's Life," 25 to 38 percent off.

Where to find these deals? Start at BroadwayBox.com ( http://www.broadway box.com ), which lists the most offers and doesn't charge to let you see them. This community Web site, the brainchild of an Internet entrepreneur who once paid too much for a ticket, is powered by theater fans who contribute discount codes they find in the mail, in ads, on posters and at show sites. Virtually every Broadway discount will show up at some point on BroadwayBox.com, along with dozens of off-Broadway deals.

Just go to the site, click a show title, read the offer and click to buy tickets. Usually this will take you straight to Ticketmaster.com, where you enter the discount code when prompted for special offers; or to BroadwayOffers.com, the site that handles both discount and premium offers for shows sold by Telecharge. Or you can submit the code to the phone rep or at the box office. Occasionally you may encounter a code that doesn't work, but most do. .......

Both BroadwayBox.com and TheaterMania.com offer e-mail alerts about new discounts. .......

Step 3: When a Show Is 'Sold Out'

So Ticketmaster, Telecharge and the box office are all telling you the show's sold out. Yet when you Google the title, the Internet is crawling with sellers offering tickets. That's because savvy brokers snapped them up at the first whiff of a hit and are reselling them at way over face value. We clicked the link to "Tickets for sold-out shows" at BroadwayBox.com and went shopping for seats for the Saturday night after Thanksgiving, Nov. 26. For "The Odd Couple," we found seats ranging from $225 for the mezzanine to $1,000 for orchestra row AAA. For "Wicked," the range was $160 to $570. ............


Sharon Isch has been making regular treks to Broadway since before Lily Tomlin went there searching for intelligent life in the universe. Next on her list: Rosemary Harris in Ariel Dorfman's "The Other Side" and Gabriel Byrne in O'Neill's "A Touch of the Poet."

© 2005 The Washington Post Company

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BudgetTravelOnline.com
How To Buy Broadway Tickets
If you know what you're doing, you can spend a fraction of what the person next to you did
Published on Tuesday, March 22, 2005
By Glenn Michael Gordon

What you'll find in this story: tips for finding tickets to a Broadway show, New York entertainment, secrets for securing Broadway tickets, tips for seeing a Broadway play, where to find tickets

Theater prices have gone sky-high--$100 for a musical is now the norm. But this is New York, and there's nothing New Yorkers hate more than paying retail. The truth is, Broadway has become a lot like the airline industry: If you know what you're doing, you can spend a fraction of what the person next to you did.

Before you leave

Check out Theatermania.com and Playbill.com, the most reliable sites for discounted tickets and up-to-date theater news. Both require you to register, but doing so is free. Circumstances vary from show to show, but tickets can usually be bought from a week to three months in advance for up to 50 percent off (plus fees from the ticket agency, such as Ticketmaster or Telecharge). Don't expect the hottest shows to be discounted, but plenty of big-name productions, including The Phantom of the Opera, The Glass Menagerie, and The Producers, were available at less-than-full price at press time. Broadwaybox.com and The Frugal TheaterGoer's Guide to Discount Tickets (home.nyc.rr.com/frugaltheatergoe ) are useful for finding discounts when others fail to offer the show of your choice.....

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Newsweek
Published on March 21 , 2005
By Raina Kelley
March 21 issue - Missed Christo's "The Gates"? Not to worry. Come to New York this spring and you can still see killer rabbits, Denzel in Valentino and a flying car. Broadway is about to open its best season in years, with lots of promising new musicals (including "Twelfth Night" set to Elvis), enough revivals for a Theater 101 class and stars like Jessica Lange, John Lithgow, Kathleen Turner, James Earl Jones and Alan Alda packed into 10 city blocks. If you're trying to save money, go to Kansas City, because even we can't make New York seem like a bargain. But if you want to see great theater, avoid wasting your time and money, and maneuver the theater district like a native, take our advice.

Grab a seat: Get started at Telecharge (telecharge.com) or Ticketmaster (ticketmaster.com), but remember that you'll pay full price plus at least $8 in fees. Check Broadway Box (broadwaybox.com) for free discount codes that can save you up to 50 percent. Last time we looked, it offered 273 discount codes for 102 shows. (You can also use Telecharge to browse seating charts for all theaters and check running times.) Swing by TKTS at 47th and Broadway or the South Street Seaport for discount tickets to same-day performances, but expect limited choices and massive lines. (Psst: the Seaport location is much less crowded.) We prefer rush tickets, available at the box office for $20 to $45. Each show has a different policy; some use lotteries, others require student IDs. Go to Talkin' Broadway (talkin broadway.com/boards/rush.html) for the rules. While you're there, check out standing-room policies. If a show is sold out, you can often pay about $25 to stand in the back. If money isn't an issue, try the Fundtix Program through the Actors' Fund (212-221-7300, ext. 111). You'll pay double the face value, but you'll be able to snag dream seats to "Spamalot" (likely to be the hit of the season), and half the price is tax-deductible. If you're really feeling flush, ask Telecharge for premium seats. The operator can't offer, you have to ask, and they're very pricey (about $175 for "The Glass Menagerie" or $150 for "The Pillowman").
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The Wall Street Journal - Travel section
Desktop Traveler / Broadway Bound
Published on Aug 3, 2004
By Robert Cashill
The Great White Way brought in the green during the 2003-2004 season with $771 million in gross ticket sales, a 6.9% increase from the year before, according to the League of American Theatres and Producers. More than 11 million attendees hit the 40 theaters that make up Broadway -- more than half of them from outside the New York City area, the association notes. Whether you're a veteran theatergoer, new to the territory, or just looking to soak up some showbiz tidbits, these free Web sites will help you find the latest show information, discounts on theater tickets and deals on meals at Broadway bistros. (This compilation excludes paid sites, such as WSJ.com where subscribers can access ratings from The Wall Street Journal/Zagat Theater Survey.)
SITE: BroadwayBox.com
DESCRIPTION: A collection of discount codes for Broadway bargain-hunters.
EASE OF USE: Look for discount information posted by readers and follow the instructions for each show, or sign up for "discount alerts."
COMMENT: No points for pizzazz but the ticket prices are showstoppers, from 25% to 50% off

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USA Today - Life Section
Strike out on your own, score Broadway deals online
Published on August 22, 2003
By Laura Bly
Seven ways to buy a Broadway ticket in the age of variable pricing:
For years, New York's "I can get it for you wholesale" boast rarely applied to Broadway theater tickets. Apart from a few longstanding discount options, an out-of-towner's chances of scoring an orchestra seat at balcony prices were about as slim as a chorus girl's waistline.

But the Internet, helped by a floundering economy, a post-Sept. 11 tourism slump and a growing reluctance to plan vacations months in advance, is fueling a greater reliance on the airline model of demand-driven pricing -- and a growing number of theater discount sites aimed largely at bargain-hunting travelers .....

The traditional, and most popular, way to nab a Broadway or off- Broadway discount is still by standing in line for a same-day show at one of New York's two TKTS booths, located at Times Square and South Street Seaport (which also offers matinee tickets for next- day performances). Operated by the non-profit Theatre Development Fund, the 30-year-old TKTS program sells seats at 25% or 50% off face value, plus a $3 per-ticket service charge.

But the hassle factor can be formidable. Payment is by cash or traveler's checks only, and the average wait ranges from 15 to 30 minutes but can often stretch more than an hour. Theatergoers intent on seeing a specific show may be disappointed: As the Theatre Development Fund's Web site notes, "changes in availability can occur on an hourly basis as cooperating theatres supply or withdraw tickets, depending on box office demand.".....

By contrast, travelers who want to nail down a show before they leave home can browse among more than a dozen Internet sites that supply coveted discount codes -- theater-issued deals of 25% to 50% off.

Armed with the codes (typically a combination of letters and numbers), they can then buy through Telecharge or Ticketmaster, or at the theater box office when they arrive, thus avoiding service fees and handling charges when purchasing online or by phone.....

Among those generating the biggest buzz is BroadwayBox.com, a reader-driven effort that collects and posts advance-purchase discount codes of up to 50%. This week, the site listed 22 discounted Broadway shows and 22 off-Broadway shows, from Mamma Mia! (tickets for $75 at select performances in September, down from $98.75) to Forbidden Broadway: 20th Anniversary Celebration ($20 or $32 per seat through October, vs. a published price of $55 to $57.50).

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The New York Times - Arts and Leisure
Seven Avenues to a Ticket
Published on July 20th 2003
By David Leonhardt
Seven ways to buy a Broadway ticket in the age of variable pricing:
STARTING OUT An excellent place to begin is BroadwayBox.com. Dan ...created the site two years ago after finding a half-price coupon to "The Music Man" at his in-laws' house in New Jersey just a few hours after he had seen the show with full price tickets. "I was fairly upset," [he] recalled, "and said something had to be done."
The site collects discount codes that its users find on posters, mail fliers and other web sites. It then lists the codes show by show, allowing people to determine whether something they want to see has bargains available. The listing typically includes a phone number or a link to another web site where the tickets can be bought....

You can also take the discount code straight to the box office, but the ticket agents might grumble at you for using a discount code from a second-hand source. They are unlikely to turn you away, however.


How Much Did Your Seat Cost?
...With the help of the Internet, many people are buying tickets with discounts similar to those at KTS, but doing so well in advance and avoiding the Times Square booth's famously long line...
... In large part, the theater slowdown caused by the Sept. 11 attacks, the Iraq war and the nation's lingering economic funk forced producers to adopt today's variable pricing. Desperate to fill seats, they have begun sending more coupons through regular mail and e-mail and posting more discounts on Broadway Web sites. Each of these offers includes a code — like PRSVM20, which has taken $20 off the price of many tickets to "The Producers" — that people give when buying tickets at the box office, over the phone or online.

...On the other end, more theatergoers over time will become aware of sites like BroadwayBox.com, one of the places where fans post discount codes. Once ticket buyers pay $55 to buy orchestra seats two months in advance, they are likely to think twice before ever paying full price again. They also might be more likely to attend more plays. The tug of war between those two reactions will determine whether Broadway will ultimately rue or celebrate the rise of variable pricing.

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The Wall Street Journal
Now You're the Ticket Master
Published on
By Barbara D. Phillips
......... Almost everybody knows about the Theatre Development Fund's TKTS booths in Times Square and at the South Street Seaport in Lower Manhattan, which sell same-day discount Broadway and off-Broadway tickets (but at the Seaport, matinee tickets must be purchased a day in advance). You inch forward in the long line, squint to read the ever-changing electronic board listing 50% and 25% discount offers and then have to plunk down cash or traveler's checks for your tickets -- they don't accept personal checks or credit cards.

..... Today it's possible to reserve off-price Broadway and off-Broadway seats before you leave home, and to pay with a credit card. You need only a little Internet savvy, the kind you'd use to access airline bargains on the Web.

..... odds are that if you are flexible some sort of discount to a production you want to see will be just a few mouse clicks and toll-free phone calls away.

.... But not all discount codes make their way to Playbill On-Line and TheaterMania.com. Others are mailed on postcards, or even faxed, by the shows' producers to lists of potential customers to sell tickets weeks before a play reaches Broadway, to fill seats during previews or slack periods, or to pump up receipts when a show is nearing middle age or has received mixed reviews. That's where BroadwayBox.com comes in. Members of the public let the site know about discount code offers they have received. BroadwayBox.com, as the middleman, passes along these postings, for free, on its site. You just click on a show to see what offers are available, then follow the usual drill in person, by phone or online.

Yesterday, BroadwayBox.com listed many shows, some not offered on the other two sites. These included the "Man of La Mancha" revival with Brian Stokes Mitchell and "Imaginary Friends" starring Swoosie Kurtz as Lillian Hellman and Cherry Jones as Mary McCarthy. Both works begin previews later this month before officially opening in December.

BroadwayBox.com is a barebones site -- no reviews, articles, columnists, photographs. But it does have an e-mail discount alert system, a lightly used forum (where I learned that the "Dance of the Vampires" discount code was not being honored online and was quite limited by phone), and a newsletter. These, too, are free.

And if you tell eight of your friends about BroadwayBox.com, you get on the site's priority list, which gives you "notification about Discount Codes before everyone else."

Well, friends, I think I qualify.

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