About
Ripley's Believe It or Not:
The London Pavilion
1 Piccadilly Circus, London, W1J 0DA
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Map
Welcome to the world of Ripley's Believe it or Not!, London's biggest new attraction. Situated in the heart of the West End, the attraction houses more than 800 authentic, original and unbelievable exhibits spread over five floors.
Exhibits include a four-metre long model of Tower Bridge made out of matchsticks and an upside-down tea party, the world's tallest man and a Mini Cooper encrusted with 1,000,000 Swarovski crystals.
Ripley's Believe It or Not! presents a unique mixture of entertainment, education and fun for the entire family - appealing to anyone with a basic sense of curiosity. You Won't Believe Your Eyes!
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