So remember a few months ago when the Tony, Grammy, Olivier and Oscar-winning musical Once unveiled a new ad campaign and we just went wild? Well, it turns out that GIF-inspiring video was just one of many stunners Team Once at AKA NYC had up its sleeve. For you see, Once has partnered with New York Magazine and Vulture to debut a new music-inspired video a week on www.Vulture.com/Once and you just have to see the beauty in these short videos. Below, BroadwayBox gives you a taste of the first two titled “The Poetry of Dublin” and “Fall for Once,” but you’ll need to keep checking out Vulture to see the remainder of the sweeping new series.

Lose yourself in the music and beauty of Once at Broadway’s Jacobs Theatre.